MARKETING OPERATIONS NEWS Welcome to the latest edition of the Marketing Operation newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working! You are receiving this newsletter because you are a member of global marketing and communications distribution list or you have signed up through the Marketing Operations Toolbox. Previous editions of the newsletter can be found here on the Marketing Operations Toolbox. Marketing Operations Open Office Hours – Join Next Session Join us for our next Open Office Hours session where we will be presenting on Email Fundamentals. Join your fellow marketers on Wednesday April 3^rd as we cover the following: · Showcase: Email Fundamentals · Ask a question - Pre-submit your questions here or ask during the call · Discuss how to best leverage our systems/process for effective marketing. Plan to attend the next Open Office Hours on April 3^rd @ 9am EST. Register here to receive the monthly invite. IQVIA’s GenAI Writing Tool Now Available The IQVIA GenAI Writing Tool is designed to help you write better, faster and smarter. It can help you: Perform a grammar check, Paraphrase and summarize text. In addition to providing corrected text, it offers a summary of the changes made, outlining the detected errors and the corresponding corrections. It's an easy way to learn from your mistakes and improve your language skills. Check it out today and use it in your daily work! Generative AI Pilot: Marketing Content Creation We recently conducted a pilot experiment to test the key application of GenAI in creating marketing content. Our key findings were shared with the Global Marcomms audience last week.  If you couldn't make it to the call and are interested in the process, efficiency, and effectiveness outcomes, you can view the slides here. A second GenAI campaign experiment is currently underway, and we encourage further experiments within the marketing function. If you're considering conducting an experiment, we'd be happy to provide guidance, suggest a framework, and include your experiment in our enterprise perspective. Please reach out to Garrett Brennan if interested. Are You or Your Vendors Conducting MQL Form Tests? As part of our continuous improvement program in CRM, we made several enhancements in March including the launch of an automated process for handling MQLs generated from testing MQL forms. Based on the email address domain used for the test, this process automatically classifies the MQL as rejected and unaccepted, with a disposition of 'Junk/Spam/Phishing/Test data'. The specific domains this process looks for are:- @madisonlogic.com @Mqltest.com @mql.com @Test.com @infusemedia.com  This enhancement will save ~150 hours annually for Inside Sales, which they can use to triage true MQLs.  Please reach out to Phil Cuff if you wat to find out more about this process or if you have suggestions for additional domains to include. March Open Office Hours In the March Marketing Operations Open Office Hours, Sathya presented on SEO Best Practices Part 2. If you missed the call and are interested in understanding more about SEO Best Practices you can access the presentation here. You can also access the recording here. Plus, don’t forget that all previous Open Office Hour presentations can be found here. Report Requests and FAQs We’d like to gently remind you that any request for custom reports/metrics should be made through the Report Request option in the ‘Other Requests’ section of the Marketing Operations Toolbox. Our Feedback and Analytics team will review these requests and respond to you on the specifics within 72 hours. Also, remember to check the FAQs page in the Resources section of the Marketing Operations Toolbox. It’s an excellent resource for answers to many common questions we receive from Marketers. We regularly update it with new questions that come our way. However, if you think a question should be added, please inform us via the contact us form. Links to both the Report Request and FAQs pages can be found in the Useful Links section at the end of this newsletter. IQVIA Social Media Employee Advocacy Approach Did you know content shared by employees receives 8x more engagement than content shared via brand channels? Bookmark this page for tips and best practices for becoming a rock star employee advocate! Are you about to run a virtual (remote) Kaizen or workshop? Online/virtual workshops can come with some challenges, such as keeping everyone engaged, managing the technology, and designing interactive activities. That's why the Central LEAN Team created a new and improved help section on in the Lean BPI & A website, where you can find useful checklists, tips and templates for running online workshops. It contains everything you need to know about planning, preparing, and facilitating online workshops. You can access it from this link. Additional information on this topic can be found here. Useful Links Below you will find several links for Marketing Automation tools, resources, and reports Marketing Operations Toolbox Marketing Operations FAQs Request a Report Benchmark report Coverage report NNC report Contact Us Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is April 3^r^d. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox. Confidential – For Internal Use Only